Jordan Brand Announces “BGCP3TV in HD” Campaign with Blake Griffin and Chris Paul

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Comedy nerds have long known that Blake Griffin is one of their own, and Jordan Brand is leveraging the All-Star's comedic talents for its first every sketch comedy-inspired campaign, "BGCP3TV in HD." The ads will co-star Griffin's Lob City cohort, Chris Paul, while stand-up comedian and Chappelle’s Show co-creator Neal Brennan adds comic credibility behind the scenes. The first five-minute episode of BGCP3TV in HD will premiere during the commercial break on the Adult Swim network at 12:12 a.m. local time on Friday, October 24, followed by a second installment premiering at the same time a week later on Friday, October 31. The videos -- as well as outtakes and additional content -- will appear on the Jordan Brand YouTube page as well. Check out the teaser below.

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