Alexander Wang x H&M – Interactive Film | Video - Freshness Mag

Alexander Wang x H&M – Interactive Film | Video

Author:
Publish date:
alexander-wang-h-and-m-fall-2014-advertising-campaign-01

After treating us to a full look and runway presentation for the highly anticipated line, Alexander Wang x H&M has released an interactive film of the collection. Set to an upbeat track by DJ and producer Diplo, the video features some very recognizable models (Raquel Zimmermann and Joan Smalls!) fitted in the stylish gym wear as they run, jump and tumble across various outdoor sceneries. Playing out like a video game or action movie, the film follows "you" as it showcases the flexibility and wearability of the pieces, made to endure strenuous activity like breaking through walls, snowboarding on planks of wood, extreme dodgeball and of course, parkour. Check out the action-packed video below. Alexander Wang x H&M drops November 6.