Nike Basketball Debuts the LeBron James Film “Together”

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Nike Basketball introduces a new short film, “Together,” celebrating LeBron James’ triumphant return to Cleveland. The emotionally charged black and white film — produced in partnership with Wieden + Kennedy and directed by the Malloy Brothers — portrays Cleveland citizens joining James and his teammates as they huddle before the Cavs’ opening night tip-off. LeBron’s mother, Gloria Marie James, and high school coach Dru Joyce make appearances in the film, as well as kids from the LeBron James Family Foundation. Additional cameos include teammates Kyrie Irving, Dion Waters, Anderson Varejao, Shawn Marion, Tristan Thompson, Matthew Dellavedova and Joe Harris. “Together” will air live tonight during the national TV broadcast of the Cleveland Cavaliers’ home opener. The film coincides with the launch of the Nike LeBron 12 “Heart of a Lion,” as well as the unveiling of a 10-story banner on Ontario Street, welcoming James back to Cleveland.