The Style of Nikki Tran | Los Angeles, USA

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Name: Nikki Tran
Occupation: Marketing Director of PUBLISH Brand
Top: Generic (Men’s T-Shirt), Aryn K (Encased Coat)
Bottom:Zara (Leather Shorts)
Footwear:Seychelles (Boots)
Accessory:UNIQLO (Men’s Socks), Sweet 1985 (Arm Cuff), Sweet 1985 (Sun Burst Necklace), Tiffany & Co. by Elsa Peretti (Vintage Rings), Target (Wide Brim Hat)

Disarmingly modest and charming at the same time, Nikki Tran would be the first to tell you how dry her biography. Yet, behind that infectious smile and laughter is a girl with a do-it-all, fix-it-all attitude. Never the one to fluster over a problem, the So-Cal native’s quick thinking and wit always gets her out of any jams. In ways, it comes with the territory since she not only had to dab in PR, but photo post-production, styling, location scouting and etc…

After finishing with a BA in Business Marketing from California State University, Fullerton, Tran went through various stints in just two years. From internships at Everki, 80s Purple, Short PR, to a position at Playmore Group handling projects for Tsubo, CLAE, and serendipitously a start-up named PUBLISH Brand. Looking to strengthen its marketing aspect, PUBLISH Brand’s Alex James and creative director Michael Huynh hired her almost immediately. The result? One only need to look at the success of PUBLISH since her hiring back in 2013.

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Photography by: Izzy BalderasProduced by: Dan Hwang