Kendrick Lamar – "i" | Video - Freshness Mag

Kendrick Lamar – "i" | Video

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Kendrick Lamar spread a message of loving and accepting yourself with his track "i" back in September. Just a short week after performing it at the Cavaliers season opening, Hip Hop's new golden boy finally released a video for the single. As he runs through his hometown, Lamar sees people facing their daily struggles. But his run turns into a dance, as he encourages the very people he wrote the song for to feel empowered and confident about themselves. Ronald Isley of the Isley Brothers, whose song "That Lady" was sampled, even makes an appearance, cruising around town while Kendrick hangs his head out the window. K-Dot's unnamed follow-up to good kid, m.A.A.d city is still in the works but is most definitely something to look forward to. Check the video for "i" below.

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