adidas Originals Tubular - The Design Process With Nic Galway | Video - Freshness Mag

adidas Originals Tubular - The Design Process With Nic Galway | Video

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On the heels of the introductory video for the new Tubular silhouette, adidas Originals has released a follow-up clip featuring an interview with Nic Galway, the project lead for the shoe and brand VP of Global Design. Galway explains that the jumping-off point for the new model was less about the lines of the product, and more about its overall form, which meant an emphasis on the shaping of the last to achieve the desired silhouette. Inspiration came from the adidas ZX 7000, while the two-piece EVA sole unit offered a clean, modern look. Check out the video below.