Concepts x New Balance NYC Pop-Up Event Recap

To celebrate the launch of the Concepts x New Balance 997 “Rosé,” the two Boston-based brands held a special launch event at the new Concepts x New Balance NYC Pop-Up shop in Tribeca. Attendees were able to preview the Rosé 997 sneaker and Concepts’ new apparel collection, while enjoying music …
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To celebrate the launch of the Concepts x New Balance 997 “Rosé,” the two Boston-based brands held a special launch event at the new Concepts x New Balance NYC Pop-Up shop in Tribeca. Attendees were able to preview the Rosé 997 sneaker and Concepts’ new apparel collection, while enjoying music by DJ Stretch Armstrong and libations courtesy of Moët & Chandon. The new space, located in Tribeca, will serve as a pop-up shop dedicated to exclusive collaborations, and close when the style is no longer available. Check out the event recap below, and expect the New Balance 997 Rosé to launch tomorrow exclusively at Concepts New York, Concepts Cambridge and online.

Concepts New York Pop-Up

225 Hudson Street | Map

New York, NY 10013

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