CONCEPTS x New Balance 997 Made in USA “Rosé” | Video - Freshness Mag

CONCEPTS x New Balance 997 Made in USA “Rosé” | Video

Author:
Publish date:
concepts-new-balance-997-rose-video

Launching Saturday, November 8th, is the Concepts x New Balance "Rosé," and in anticipation of the release, the Cambridge-based retailer has unveiled a video offering a rare look into the making of the shoe. Intercut with the scenes of the New Balance production facility are sequences depicting the building of Concepts' New York store, with the grand opening coinciding with the launch of the collaborative 997. It's an interesting behind-the-scenes glimpse into two facets of the joint effort, showcasing the craftsmanship that went into the both the product and the store. Check out the video below.