Before him and his wife welcomed their beautiful baby girl earlier this year, those around designer Brian Takumi used to joke about how he was already a proud father of a behemoth named Oakley. Recently named as its Vice President of Brand Creative, Takumi took to task an important project, the Historical Collection, as a way to redirect some of the public’s focuses on Oakley’s disruptive design history. After four months of designing and prototyping, Takumi, the creative team at Visual Mayhem, Oakley brand ambassadors Scott Bowers and Jeff Ward, amassed three different packs - Factory Pilot, Zoo, and Tye-Dye, each to highlight the brand’s story.
Thought to originated from a statement “what happens when worlds collide?,” the Tye-Dye Pack (aka Tie-Dye) harks back to the year 1975, when founder James Jannard started the business out of the back of his car. Dismissed by the larger competitors at first, Jannard’s uncanny ability to “read” the market segment’s needs soon brought havoc to the industry as a whole. To replicate the chaos brought upon by Oakley’s arrival, Takumi and team mixed a color range of fuchsia, blues, and greens onto three popular Oakley models, the Radar, Crankshaft and Frogskins (affectionately known as Froggies within the company). Because each is literally hand-painted and airbrushed, no two will be alike.
Limited to just 26 pairs in all with each personally signed by Takumi himself, the Tye-Dye Pack from Oakley Historical Collection will only be available via its online shop starting next Monday, November 17th.
Release Date: 11/17/2014 (Monday)