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Nike Opens the Liu Xiang Center on its new Greater China Headquarters

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In honor of Chinese track star Liu Xiang, Nike Brand President Trevor Edwards formally opened the Liu Xiang Center on its new Greater China Headquarters in Shanghai over the weekend. Joined by other Nike executives, fellow athletes, friend and family, the grand opening marked another chapter in a long-standing partnership between Nike and Xiang, one that dated back to 2002 when Liu was just an emerging track and field athlete. Since then, the 31-year-old gained three Asian Games’ gold medals for 110-meter hurdles, one at the IAAF World Championships in Athletics and a gold medal from the 2004 Summer Olympics in Athens. Among the world’s greatest 110-meter hurdlers, Edwards added “Liu Xiang has energized people around the world with his incredible track performances including winning gold in Athens in 2004. We are honored to have Liu Xiang as part of the Nike family and the inauguration of the Liu Xiang conference center today is a proud moment.”

At five-story with some 1600-square-meter of space, the impressive structure comes with a full food service facility and an employee store in addition to multiple spaces for large-scale meetings and events. Inspired by Liu Xiang’s career, there are also multiple track and field-themed installations throughout, like the 2,774 copper hurdle crossbars sits in the atrium area where each represents 0.005 seconds. Arranged in such ways, the bars represent Liu’s time on the track, including his record times of 12.88, 12.91, and 12.95 seconds, which are painted in gold. Other highlights are the meeting rooms, named after the track and field meets like “2002 Busan,” "2004 Athens," and "2006 Lausanne”, places and time that Liu achieved his most important breakthroughs.

In his statement of gratitude, Liu Xiang said “I really believe athletic performances in the arena are not the only measurements of success for an athlete. I will do whatever I can to inspire more young people to participate in sports. It would make me very happy if they can find true joy in sports and benefit from them.”