Over this past weekend, retailer PacSun unveiled the “Grand Prix “ Collection, its most comprehensive collaborative project to date. Featuring seven pivotal and influential West Coast brands we’ve all grown accustom to: Diamond Supply Co., The Hundreds, Crooks & Castles, Been Trill, Black Scale, Grizzly and V/SUAL, each contributed design concepts inspired by America’s forever love affair with auto racing. In all, there are 12 pieces in the collection, from graphic tees, long-sleeve sweatshirts, hoodies, and zip-up jackets, all imprinted with multiple logos as well as signature graphics from the involved parties.
To end the project on a high note, PacSun invited all of the participants the Irwindale Speedway in Los Angeles, CA for a day of competition among friends. The occasion saw the Nick Diamond’s infamous Lamborghini in Tiffany Blue, The Hundreds’ DeLoreon and even Crooks & Castles’ Ferrari, all captured by V/SUAL’s Van Styles to serve as the collection’s lookbook.
Featuring works by Diamond Supply Co, The Hundreds, Crooks & Castles, Been Trill, Black Scale, Grizzly and V/SUAL, the PacSun “Grand Prix” Collection is available now at PacSun store locations and online shop.