Rapper Kendrick Lamar has officially joined the roster of recording artists signed to Reebok. The Compton, California, native has been sporting Reebok kicks since childhood, and one of his favorite sneaker silhouettes -- the Reebok Ventilator -- will debut in March 2015 as the first collaborative project, followed by a limited-edition capsule collection to launch in June 2015. The partnership will also involve programs designed to offer kids a positive alternative to the streets. Kicking off the initiative is a video, "Reebok Presents Kendrick Lamar," directed by acclaimed director Anthony Mandler and shot on location in Compton. Check it out below.