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Rihanna Named PUMA Creative Director

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PUMA has announced that pop superstar Rihanna has entered into a multi-year partnership with the sportswear giant. Starting in January 2015, Rihanna will take the reins as PUMA's global ambassador for Women's Training, becoming the de facto face of that segment of the brand. She will also be installed as the PUMA Women's Creative Director,  working directly with PUMA's Internal Product Creation team to create product collections as early as 2015. Additionally, look for Rihanna to play a prominent role in PUMA's ongoing brand campaign, "Forever Faster," as well as a series of fan "activations" at consumer and retail events.


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