Christmas is finally upon us, Freshness readers. We're officially just seven short nights away from the one day we all work so hard to enjoy. By this time next week, we'll be warm at home stuffing our bellies, unwrapping presents, arguing with family and watching basketball. It's a beautiful thing, guys. Once the 25th is over, the rest of December will fly by and soon enough you're back at your desk wondering how to wisely use up your vacation days. Make the most of this jolly time! Welcome to Day Ten of the wildly popular 12 Days of Freshness Holiday Gift Guide. It's all the rage.
Long before they became a household name, Sony started in 1946 (right after World War II) as a small electronics shop in a department store in Tokyo. Back then it was called Tokyo Tsushin Kogyo, which roughly translates to “Tokyo Telecommunications Engineering Corporation”. Not so catchy, right? Shortly after, they created Japan’s very first tape recorder, called the Type-G. In 1958, founders Akio Morita and Masaru Ibuka reintroduced their company as “Sony”, which comes from sonus, the Latin word for ‘sound’. Years later, Sony Corporation still remains at the forefront of the optical product industry, constantly innovating and improving upon their product line. For this reason, our pick for Day Ten is the Sony Cyber-Shot DSC-RX100 Mark III.
The Sony Cyber-Shot DSC-RX100 Mark III is the third version of Sony’s premium pocket camera line and features a 1-inch 20.1MP Exmor R BSI CMOS sensor, making it the only large-sensor camera on the market that also has a pop-up OLED viewfinder that completely retracts into the body. This means you get all the benefits of a high-end camera all packed into a small, easy-to-carry body. The RX100 Mark III has a zoom range of 24-70mm, which is slightly less than previous models, but offers a wider starting point and faster lens. It also shoots 1080p HD videos and has built in Wi-Fi so you can wirelessly transfer all your photos with ease. An additional feature is the ability to flip the LCD around, allowing you to take all the selfies you want. Totally necessary.
If you don't feel like breaking the bank, another great option is the Canon PowerShot S120, which features a 12.1 megapixel high-sensitivity 1/1.7-inch CMOS sensor and the Canon DIGIC 6 image processor with an ISO range of 80-12800, which means you can take great pictures even in extremely low light. That's good news because we always shake our heads when someone tries to use flash on the Empire State Building (that's not how cameras work). Additionally, the S120 comes with full touchscreen capability and also records 1080p HD videos in stereo sound. The updated fifth-generation PowerShot is easy to use and takes beautiful pictures, making it a great gift for anyone who enjoys recreational photography.
For the ever-so-slightly more pricey option, the Sony Cyber-Shot DSC-RX100 Mark III goes for $800 and is available on Amazon now. The Canon PowerShot S120 Digital Camera normally retails for $450 but is going for the sweet price of $400, also on Amazon. We know there's been a decline in people who use actual point-and-shoots now that the quality on smartphone cameras is so good, but there's something really nice about being able to actually appreciate something in front of you without the bother of Facebook notifications and text messages getting in the way. Plus, this will prevent you from throwing a crappy Instagram filter on it (though we do love Valencia, can't lie). Check out both the RX100 Mark III and the S120 to revisit the good old fashioned way of capturing memories. Day Eleven coming soon (it's almost over, guys!).