We're only two "official" days into winter but there's no rest in the fashion world, where designers are already rolling out previews for their Spring/Summer 2015 lines. Just a few days after the release of Nicki Minaj's spread with Roberto Cavalli, the trend of enlisting celebrities that have a knack for "breaking the Internet" continues with a newly released advertisement for Balmain's upcoming menswear collection featuring Kanye West and Kim Kardashian. Surprisingly, this marks their first campaign together. Balmain's creative director, Olivier Rousteing, who has a knack for casting love-em-or-hate-em celebrities (he chose Rihanna last year), made the decision to employ the power couple. Take a look at the shoot below.