Kanye West & Kim Kardashian in New Balmain Campaign

We're only two "official" days into winter but there's no rest in the fashion world, where designers are already rolling out previews for their Spring/Summer 2015 lines. Just a few days after the release of Nicki Minaj's spread with Roberto Cavalli, the trend of enlisting celebrities that have a knack for "breaking the Internet" continues with a newly released advertisement for Balmain's upcoming menswear collection featuring Kanye West and Kim Kardashian. Surprisingly, this marks their first campaign together. Balmain's creative director, Olivier Rousteing, who has a knack for casting love-em-or-hate-em celebrities (he chose Rihanna last year), made the decision to employ the power couple. Take a look at the shoot below.