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The Year in Nike Films: 2014

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The Year in Nike Films: 2014 - 0

The Year in Nike Films: 2014 - 1

When creative agency Wieden + Kennedy relocated its very first nationally broadcast television commercial for longtime client Nike, it led many to wonder just how many others we haven’t seen yet. Fortunately, Nike saved us the trouble of foraging for them in its archive with an overview. Starting with the members of Team Russia in Play Russian to mark the arrival of 2014 Winter Olympics in Sochi, there were Winner Stays and Last Game, two of the most popular commercials during the 2014 FIFA World Cup Brazil. In between the more familiar films were the ones made for certain demographic only such as the humorous Play in the Now for Nike Golf, Nike Cricket’s imaginative Make Every Yard Count, the first crowd-sourced ad campaign from Nike India, and Nike: Just Do It, Nike Korea’s PSA to remind everyone to stay active. Of course, there were the retirement (Derek Jeter), the move (LeBron James), and the arrival (Kevin Durant). Here is a look back at some of this year’s most notable Nike Films.

Play Russian

Play In The Now

Make Every Yard Count

Winner Stays

Last Game

The Baddest



Nike: Just Do It

LeBron James Together