Nike Changes Their Sneaker Release Launch Time

Author:
Publish date:
nike-store-release-launch-time-changes-00

Good news comes from Nike today. By now sneakerheads are probably used to that all-too-familiar feeling of waking up early on Saturday mornings to prepare every device they own for a chance to order the latest Jordans but starting this weekend, all Nike.com launches will move from 8am to 10am EST. This means you'll be gifted with two extra precious hours of sleep on release days. This also means no more 5am "mornings" for our friends in the West Coast. Following shortly after was an announcement from Finish Line that they'll be moving their time to 10am, as well. No word yet from Foot Locker, but there's a high probability that they'll follow suit. Hooray!