So apparently, all of us (in America at least) have been pronouncing 'adidas' incorrectly all this time. Business Insider Australia recently published an article on how to properly dictate the name of the iconic Three Stripes brand. Most of us are probably used to saying "ah-DEE-das", placing the emphasis on the second syllable. However, our neighbors across the pond, namely those in Germany, where the company was started, say "AH-dee-das", putting emphasis on the first syllable. Since adidas was started in Germany by Adolf "Adi" Dassler, it's probably a safe assumption that their way is the right way. The story credits our way of saying it to Run DMC's 1986 song "MY ADIDAS" (funky fresh) and to the "lexical peculiarities" of American English. And there you have it.