New Balance C-Series - 996C and 600C

Following last month's teaser, New Balance has unveiled the first images of its upcoming C-Series, designed specifically for cycling. Two of the introductory models take the form of the 996C and 620C, each featuring a reinforced forefoot and harder density rubber outsole to prevent flex over the pedals, as well as a unique tongue pocket that allows tied laces to be safely tucked away to avoid any catching on the pedals. Among the most most striking details is found on the reflective N logo on the 996C, specifically developed to function as a real bike reflector. Look for additional models to be revealed in the run-up to the official launch, scheduled for January 22.