Nike Honors Cristiano Ronaldo With Mercurial CR7 "Rare Gold"

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Real Madrid forward Cristiano Ronaldo has won the Ballon d'Or world footballer of the year award for the second year in a row, and Nike is honoring the achievement with a special-edition Mercurial CR7 in a Rare Gold colorway, chosen because "gold is earned." A special touch is seen on the CR7 logo of the boot, which is finished with the hand-application of micro-diamonds, drawn from the remnants of larger stones that are painstakingly perfected by expert. craftsmen. Look for Cristiano Ronaldo to sport the Nike Mercurial CR7 Rare Gold boots on the pitch this week.

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