True to its well-earned reputation as a disruptive force in Silicon Valley, technology behemoth Google is poised to change the way we think about how mobile phones should be built, packaged and sold. The undertaking is titled Project Ara, a modular smartphone featuring separate components that can be purchased in a hardware marketplace analogous to an app store. The current prototype is in a phase that Google calls "Spiral 2," which will eventually support 3G networks, followed by "Spiral 3," which adds 4G LTE connectivity and support for anywhere between 20 to 30 modules, along with an entire day's worth of battery life. At that point, Google will initiate a market pilot retail launch in Puerto Rico, planned for the second half of 2015. Check out the introductory video below.