PUMA x BWGH – Spring/Summer 2015 Collection

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PUMA and Brooklyn We Go Hard are set to launch the latest installment of their ongoing joint venture, featuring a 360-degree concept — encompassing sneakers, apparel and accessories — that fuses together new color palettes and unexpected fabrics for Spring/Summer 2015. Thematically, BWGH founders David Obadia and Nelson Hassan continue to take inspiration from PUMA’s extensive sporting heritage, as well as the work of contemporary New York artist Ethan Cook, famed for his square and rectangle prints. Cook’s trademark color palette of light grey, turquoise and navy colors is reflected throughout the range, spanning classic apparel silhouettes and the PUMA R698 runner. Look for the collection to launch January 31st through select global retailers, including Footpatrol, Sneakersnstuff and Slam Jam.

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