Today sees HOUSE OF HOOPS by Foot Locker opening a retail concept outside of Madison Square Garden, the NYC cathedral of basketball that’s home to the 2015 NBA All-Star Game, coming up next month. The 5,100 square-foot space is a stand-alone hub of all things Nike Basketball, with customers enjoying design imagery showcasing the history of the game, as well as premium opening weekend product releases including the Nike and Jordan Black History Month collections. In addition to exclusive and limited footwear, apparel, and accessories from Nike Basketball, Nike Sportswear and Jordan Brand, visitors can also take advantage of a unique in-store customization center. Located in NYC on 33rd Street and 7th Avenue, the HOUSE OF HOOPS pop-up will run through February 22nd. Be sure to check it out if you’re in the area.