While the rest of the world takes their sneakers for granted - bruising them from day one - sneakerheads respect the latest addition to their family of wearable art. Among the brands with the greatest lineage in footwear history is the Air Jordan, many of which have been designed with love by Tinker Hatfield.
As is often the case for Hatfield, inspiration is drawn from everyday life and the same was true for the Air Jordan 7. On a fateful day in 1992, Hatfield was struck by an Afropop poster he saw while shopping in Portland. Moved by its sharp geometric lines and bold colors, the fire behind the Air Jordan 7 was lit. Michael Jordan took it from there, donning his latest signature as he helped lead the Bulls toward their second straight NBA championship followed by a trip up the podium to receive a gold medal as part of the "Dream Team." Initially released in 1992 in five colorways, Bugs Bunny co-starred in the ad campaign in place of Spike Lee's Mars Blackman, introducing the world to the first Nike signature shoe without Swoosh branding.
Although the gig earned Bugs his own colorway, the "Hare," in white, gray, and red, the most famous 7 model to display the Jumpman is the "Raptor" in a classic black and red. Followed by five more releases with the arrival of Space Jam, it wasn't until a decade later, in 2002, that two more takes on the Jordan 7 would release, including the first time the world set eyes on the French Blue colorway, which again returned in 2014 as part of the Jordan Remastered program. Building on its decades of success, the "French Blue" is back again, hitting shelves on January 24 at Champs Sports with luxe tumbled leather, a slightly altered color pattern, and an improved shape that doesn't sacrifice any of its cherished heritage. Releasing with a $190 price tag, mark you calendar now to hit the Champs Sports site to be among the first to own this newest piece of history.
Release Date: January 24, 2015 (Saturday)