adidas Unveils the Ultra BOOST
With the unveiling of the Ultra BOOST, adidas presents its most technically-advanced running shoe yet, featuring a full-length BOOST midsole containing 3,000 energy capsules for maximum energy return with each step, and an engineered Primeknit upper for a precision fit and maximum breathability. Additional benefits include a Stretch Web outsole with a perforated and elastic design, putting runners closer to the BOOST cushioning, and revamped heel construction that comfortably cradles the foot and adjusts to the Achilles tendon's natural movements. There's also a featherweight sockliner that adapts to runners' individual foot forms, and a new dual-density TORSION SYSTEM allows for more independent movements between the heel and forefoot, giving runners superior stability and a smooth, controlled run. Retailing for $180, the adidas Ultra BOOST launches nationwide on February 11.
Release Date: 2/11/2015 (Wednesday)