Ars Thanea Creates "Air Ball" For Nike

Warsaw-based advertising agency Ars Thanea was inspired by the idea of an "Air Ball" when they created this concept of a dynamic and electronic basketball for Nike. The Swoosh brand asked the creative team to interpret the idea in a way that would appropriately express their latest line of balling apparel. The result is this beautiful image you see before you of a basketball that opens up to reveal an engine, allowing it move through the air on its own accord. Ars Thanea even made sure to include a reflection of the court lines on the glossy surface to make it look more accurate and believable. Check out the stunning images below.