BMW Unveils Super Bowl Commercial


Recognizing that big changes often take some getting used to, BMW is out early with their new Super Bowl commercial. Staring Katie Couric, Bryant Gumbel, and the all-new BMW i3, the clip throws back all the way to 1994 when Gumbel and Couric struggled to understand the "@" symbol and the "newfangled idea" of the internet. "What do you do? Write to it?" Fast-forward to 2015 and the duo again work hard to grasp factories powered by wind, cars made of carbon fiber, and cars with no engine. Or are they fan-bines? Understandably, the former Today show hosts have a lot of fun on the set, leading to the Behind the Scenes clip that also follows after the click; twerking included. See them both before the rest of the world after the jump.