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Alexander Wang Takes Over Bergdorf Goodman

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Alexander Wang has taken over Bergdorf Goodman's Fifth Avenue store in New York City, and come tomorrow, the designer will leave his mark on the luxury department store -- literally. Tomorrow after dusk, Wang's signature barcode logo will be projected across Bergdorf’s Fifth Avenue facade, making the takeover complete. The stunt is in celebration of a new Alexander Wang pop-up store for the designer's sneaker-inspired Spring 2015 collection. The pop-up will launch tomorrow in the store's contemporary 5F level, where Wang's collection is normally sold. Additionally, Wang created a special installation in the shop's ground-floor Luxe Room, along with two Fifth Avenue window displays that have already been unveiled. Check it out if you're in the area.

Bergdorf Goodman
754 5th Avenue | Map
New York, NY 10019


Image via: WWD