Alexander Wang Takes Over Bergdorf Goodman

Author:
John Kim
Updated:
Feb 25, 2016
Original:
Jan 28, 2015

Alexander Wang has taken over Bergdorf Goodman's Fifth Avenue store in New York City, and come tomorrow, the designer will leave his mark on the luxury department store -- literally. Tomorrow after dusk, Wang's signature barcode logo will be projected across Bergdorf’s Fifth Avenue facade, making the takeover complete. The stunt is in celebration of a new Alexander Wang pop-up store for the designer's sneaker-inspired Spring 2015 collection. The pop-up will launch tomorrow in the store's contemporary 5F level, where Wang's collection is normally sold. Additionally, Wang created a special installation in the shop's ground-floor Luxe Room, along with two Fifth Avenue window displays that have already been unveiled. Check it out if you're in the area.