Alternative sportswear brand ICNY first came about in 2012 after designer Mike Cherman was hit by a car while riding his bike. He aimed to create stylish yet functional clothing that provided safety by increasing visibility so he utilized reflective materials on key areas of his apparel to keep pedestrians, runners and cyclists safe wherever they went. Together with PUMA, ICNY introduces the new Faas 100 "Heartbreaker" running sneaker that combines the performance expertise and reflective technology of the two brands. Inspired by Valentine's Day, the Heartbreaker's crimson red upper signifies the passion and love that runners have for the sport and seeks to bring out "the inner hero that lives within all our hearts". The PUMA x ICNY Faas 100 "Heartbreaker" will see an early release on ICNY's website starting February 7 and hit select retailers on February 14.