adidas Originals XENO Collection

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adidas Originals introduces XENO, a light responsive technology that breathes new life to a pair of sneaker embellishments -- snakesking and reflective detailing -- on the verge of becoming old hat. Inspired by the Xenopeltis snake of Southeast Asia, which is known for its highly iridescent scales, shoes with a XENO finish will explode with color when exposed to the flash of a camera. The material doesn't just reflect one color but changes as the angle of the light shifts, wholly transforming its appearance through the lens of a smart phone camera in both photos and videos. Otherwise, the black exterior is nondescript under natural light. The introductory XENO collection will feature the ZX Flux, Superstar and Metro Attitude, all set to launch on February 13 through select Originals retailers.

Release Date: 2/13/2015 (Friday)

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