In anticipation of the upcoming re-launch of the iconic Jack Purcell sneaker, Converse set up the Jack Purcell Signature Studio in New York this week, offering invited guests an exclusive first look at the all-new Signature silhouette ahead of its impending launch date. What attendees saw and experienced was a true American classic, featuring a total of 18 new upgrades and benefits. Key features include a two-ply duck canvas upper accented with polished aluminum eyelets, two-piece "smile" construction and an embroidered tongue. Enhanced comfort come courtesy of an Ortholite footbed and Nike Zoom Air, offering the sort of cushioning seldom seen in the typical canvas lace-up. Check out the recap below, and expect the new Converse Jack Purcell Signature sneaker to launch in stores beginning February 12th.