PUMA x ICNY Faas 100 "Heartbreaker" - Campaign Film

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We gave you a preview of the PUMA x ICNY Faas 100 "Heartbreaker" yesterday and today, we bring you a short campaign film that shows the sneaker in action. Shot in the streets of Brooklyn, New York, the video features an athlete getting ready for an early morning run. Still in the dead of winter, the streets are still dark but we can still clearly see the hi-visibility reflective features of the Heartbreaker as he makes is way through the city. ICNY was launched with the intention of giving pedestrians, runners, cyclists and those with active lifestyles safe wherever they go and you can clearly see that influence on this collaborative shoe. The PUMA x ICNY Faas 100 "Heartbreaker" drops exclusively on ICNY's website on February 7 with a global release following shortly after on February 14. Take a look at the short below.

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