Jordan Brand Unveils "Pearl Collection" for 2015 NBA All-Star Game

Author:
Updated:
Original:
jordan-brand-pearl-collection-01

In recognition of this year's NBA All-Star Game in NYC, Jordan Brand is set to release the Pearl Collection, made up of a quartet of premium performance silhouettes: the Jordan Super.Fly 3, Jordan Melo M11, Jordan CP3.VIII and Air Jordan XX9. As its moniker suggests, the pack draws inspiration from the pearl in both color and design, with each shoe carrying a magnified pearl texture on the upper, as well as reflective threading to evoke the luminescence of the precious jewel. The collection drops tomorrow as a precursor to Jordan Brand's 30th anniversary celebration, which officially kicks off during All-Star Weekend.

Highlights from the 30th anniversary festivities include the Pearl Pavilion, situated across the street from Penn Station, featuring an immersive experience and pop-up store, set to open 5 p.m. on Thursday, Feb. 12. In Brooklyn, Jordan will open 166 Flatbush, billed as the ultimate sneaker boutique, offering special edition product, customization services and appearances by a variety of special guests.

jordan-brand-pearl-collection-002

jordan-brand-pearl-collection-03

Jordan Super.Fly 3

jordan-brand-pearl-collection-04

jordan-brand-pearl-collection-005

Jordan Super.Fly 3

jordan-brand-pearl-collection-06

jordan-brand-pearl-collection-07

Jordan Melo M11 Pearl

jordan-brand-pearl-collection-08

jordan-brand-pearl-collection-09

Jordan Melo M11 Pearl

jordan-brand-pearl-collection-10

jordan-brand-pearl-collection-11

Jordan CP3.VIII Pearl

jordan-brand-pearl-collection-12

jordan-brand-pearl-collection-13

Jordan CP3.VIII Pearl

jordan-brand-pearl-collection-14

jordan-brand-pearl-collection-15

Air Jordan XX9 Pearl

jordan-brand-pearl-collection-16

jordan-brand-pearl-collection-17

Air Jordan XX9 Pearl