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Kanye West Launches Countdown Website

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We don't need an Alan Turing to figure out that the countdown clock on Kanye West's site will reach zero hour on Thursday, February 12, precisely at 4 p.m. EST. What it's counting down to, on the other hand, remains a matter of debate. Knowing that West is set to debut his ridiculously hyped collaboration with adidas during New York Fashion Week, the safe money is that the site is connected to the launch of the collection, whether it's a live announcement or an e-commerce platform. Stay tuned for updates as the clock inexorably continues to count down.