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Michael Jordan & Bugs Bunny Join Forces Once Again

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The Air Jordan franchise celebrates its 30th anniversary this year and to commemorate this milestone, they have teamed up with Warner Bros. once again to announce the return of the much loved Hare Jordan campaign. The original collection first released back in 1992 after Michael Jordan's first championship season where it was announced in a commercial that aired during the Super Bowl co-starring the basketball legend and iconic Looney Tunes character Bugs Bunny. The two, of course, went on to star in Space Jam together. A representative from Warner Bros. Consumer Products stated that Hare Jordan will be a "limited-edition collection that includes a mix of classic and cutting-edge styles". From what we've been seeing so far, it's probably a safe bet to expect the Hare Jordan 1 and the Air Jordan 7 Hare to come back as part of the range, along with plenty more footwear and apparel. We'll definitely keep you posted with more news as it comes.