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Jordan Brand Opens Pearl Pavilion All-Star Experience

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Today sees Jordan Brand opening the Pearl Pavilion, located in New York City across the street from the mecca of basketball known as Madison Square Garden. The space celebrates Jordan’s 30th anniversary while also honoring its fans by recognizing “the Michael Jordan in everyone.” Visitors who enter the doors will experience an opening section showcasing some of Jordan Brand’s premier signature athletes. Up next is the Hallway of Greatness, exploring the brand’s history of performance footwear, along with imagery from Michael’s greatest moments during the past 30 years. Afterward, things get interactive, with a photo booth for customized “I’m not Michael, I am Jordan” images, a Skill Training area where visitors can wear test Jordan “Pearl” pack performance shoes, and a digital “Last Shot” experience where some of MJ’s greatest game-winning shots can be recreated. Finally, the Pearl Pavilion retail store will offer a curated selection of Jordan Brand footwear and apparel throughout the weekend.

The Pearl Pavilion is open as of today, with operating hours from 5 p.m. EST to 10 p.m. EST. Fans will be able to access the space throughout All-Star Weekend, from Friday, Febrary 13th – Sunday, February 15th, beginning each day at 10 a.m. EST.