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Nike Unveils Zoom City Arena

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New York City may not be lacking for nicknames, but it's got a new one for All-Star Weekend, courtesy of Nike. The Swoosh has transformed parts of the Big Apple into Zoom City, and a key piece in the conversion takes the form of the Zoom City Arena. A state-of-the-art basketball facility featuring the same LED technology from Kobe Bryant's 2014 China tour, the regulation-size court will run content and interactive training programs across its surface. If you're in the area, sign up here to visit the court and work out with Nike athletes and Nike Master Trainers. Located at 419 Canal Street in New York City, the Zoom City Arena will be open February 13 - 15 from 10:30 a.m.-10 p.m.

Zoom City Arena 419 Canal Street | Map New York, NY 10013