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Supreme's Brendon Babenzien Leaves to Launch Noah

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Brendon Babenzian, the longstanding creative director for Supreme, has left the brand to launch Noah, which will debut a ready-to-wear collection this fall. Accompanying the release will be an e-commerce site and brick-and-mortar store in New York. The fashion foray is Babenzian's second go-round with Noah, as the 43-year-old "dabbled" with the nascent label a decade ago before ultimately returning to Supreme. As to what prospective customers can expect, Noah is targeting men in their late 20s to early 40s, with the target audience centered around a Supreme customer whose tastes have matured. Expect a classic design sensibility with a focus on high-quality materials, like a waterproof fabric from Loro Piana and a down replacement made from cashmere. In terms of pricing, jackets will retail in the $800 to $1,200 range, tops and bottoms will start at $180, and tees will run about $50. Stay tuned for a first look at the inaugural collection.


via: WWD