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KITH Presents The West Coast Project

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Having already established themselves in New York, KITH has decided to venture out to Los Angeles. With increasing demands for their products to the other end of the country, the premium streetwear retailer will give us a look at their next big venture with the West Coast Project. The new store will house a carefully selected collection with original KITH apparel, along with collaborative projects with Los Angeles-based Stampd and Stance Socks. Also available will be Ronnie Fieg’s latest work with Asics, including the Gel Sight silhouette.

To create the perfect space, KITH enlisted architectural-design firm Bang3 to make a dual-spatial experience, representing the Atlantic and Pacific Oceans that border LA and New York. They used Atlantic-navy and Pacific-light blue and split the room right down the middle. Designed to look like the abstract shape of a wave, the store aims to offer “color spaces” that surround the customer while they shop. KITH’s brand new conceptual space will be located on Abbott Kinney in Venice, California and will open its doors on February 20. Take a look at some of the concept images here.