With the start of the 2014/2015 NBA season, JBL/Harman and the NBA announced a comprehensive partnership to be the "Official Sound of the NBA". JBL headphones and speakers in the leagues colors and logos gave music and NBA fans a new way to show their team pride. The partnership led to the perfect match up in this past weekend NBA All-Star Game halftime show featuring Ariana Grande where the sound is sponsored by JBL/Harman. Prior to Sunday's big game, JBL invited a number of industry leaders to host Harman Courtside events at their New York City, Madison Avenue flagship store starting Friday with our very own Yu-Ming Wu and sister site nitro:licious' Wendy Lam. Invited guest enjoyed beats by DJ Wonder and DJ Jermaine Dupri, engaged with Harman's offerings and were surprised with an appearance by NBA All-Star Damian Lillard. Check below for a gallery of photos from Friday's festivities.