During 2015 NBA All-Star Weekend, Nike transformed NYC into the “City of Zoom,” an elaborate paean to the sport of basketball, as well as the lengthy, storied history between the game and the city. A key fixture of the program was the Nike Zoom City Bank, set up as an interactive experience dedicated to hoops and sneaker culture. The space, located inside the majestic Williamsburgh Savings Bank in Brooklyn, housed a treasure trove of displays and artifacts, including a first look at the “Iridescent” option on the NIKEiD Air Force 1, a 3D printing station where Nike Air Force 1s were made on site, as well as the spectacular Nike Air Vault, cataloging an “unprecedented compilation” of iconic Nike silhouettes, spanning the period between 1982 and 2015.
On Saturday, February 14th, the Zoom City Bank hosted the Inside Access Studio, featuring a panel discussion on Nike Basketball’s legacy and a look at the future, with a focus on the impact of design and technological innovation. Participants included NBA legend Scottie Pippen, footwear designer Leo Chang, celebrity chef Eddie Huang and New York Giants star Odell Beckham Jr. Fans were also treated to a surprise appearance by former Knick J.R. Smith, who was sporting the iridescent Air Force 1s.