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Oakley "One Obsession" Campaign

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California-based sports performance brand Oakley has launched their "One Obsession" campaign today that will run through the rest of the year. The multi-channel projects asks the question "where does your obsession take you?" and will include digital, social, advertising, outdoor, retail activations and live events in 22 countries. The global movement encourages fans to use the hashtag #LiveYours and join over 450 Oakley athletes in celebrating their physical places of obsession anywhere on the globe. Whether it's at the top of a mountain or in your backyard, Oakley will reward #LiveYours participants with surprise experiences and access to the athletes who inspire them. Take a look at the campaign trailer for One Obsession below.