Under Armour Curry One "Charged by Belief" Featuring Jamie Foxx

Uner Armour Curry One "Charged by Belief" Featuring Jamie Foxx
Author:
Updated:
Original:
under-armour-curry-one-charged-by-belief-00

This past week has been a memorable one for Steph Curry, as not only did he dominate the 3-point contest at the NBA All-Star game (including hitting 13 shots in a row in the championship round), but he also saw the launch of his signature Under Armour Curry One shoe.  In conjunction with the Curry One launch is is the Under Armour marketing campaign, entitled "Charged by Belief".  Jamie Foxx narrates the first ad in the campaign, a part of what UA is calling 'The Book of Will', ostensibly a multi-chaptered campaign drawing inspiration from Shakespeare himself.  In the first chapter, Foxx refers to Curry as the, "Patron Saint of Underdogs" as well as the "league's most unguardable player".  You can watch the spot for yourself here, and check out a few of the current and upcoming colorways of the Curry One Below.

under-armour-curry-one-charged-by-belief-01

under-armour-curry-one-charged-by-belief-02

under-armour-curry-one-charged-by-belief-03

under-armour-curry-one-charged-by-belief-04

under-armour-curry-one-charged-by-belief-05

under-armour-curry-one-charged-by-belief-06