Conti Bier "Pin-Up" Cans | Video

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Conti Bier has co-opted Coors' "cold-activated"-can gimmick, but instead of the Rocky Mountains turning blue when the contents reach the optimal chilled temperature, Conti's red cans feature a retro pin-up girl whose dress disappears as the mercury dips. Brazilian ad agency WMcCann has produced a 38-second spot showcasing the new marketing gimmick, which sees the retro-themed cans move from the factory to the cooler. A neon-lit tag line -- "The only one that takes the clothes off" -- sums up the appeal of the limited-edition cans. Check out the video below.