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The North Face - "Power In Me" Spring/Summer 2015 Campaign

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The North Face has launched its Spring/Summer 2015 multi-channel campaign, "Power In Me", which will consist of awe-inspiring short clips that take cues from the human psyche and its desire to explore. The three films – "Untouched Ground", "Always Moving", and "From Five To Nine" – feature alpinist David Goettler, ultra trail runner Lizzy Hawker and after-hours explorer Fearghal O’Nuallain and the abilities they possess to channel their inner powers to overcome challenges to live a life of exploration. Through this project, The North Face will give consumers the opportunity to go on night hikes led by the brand's athletes and create a crowd-sourced hiking trail that will be documented as a digital relay via Instagram. The final leg will end with a hike in Cortina, which leads into the ninth edition of the The North Face Lavaredo Ultra Trail, which rounds off the brand's exploration in the most impressive areas in the Italian Dolomites. Take a look at "Power In Me" below.