Carhartt WIP Spring/Summer 2015 Campaign Video

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For Carhartt WIP's Spring/Summer 2015 campaign, the label put the "Work in Progress" half of its moniker front and center, developing a visual language that celebrates a return to the brand's original rough and tumble tradition. The contextual shift can be seen as an homage to the iconography of Detroit's oil-smudged workshops. In Carhartt WIP's new Spring/Summer 2015 campaign video, that raw sensibility is expertly captured by director Joshua Gordon and features Cahartt team rider Jerome Campbell. Check it out below.