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How the Apple Watch Is Made

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On March 9, the Apple Watch was officially unveiled in San Francisco through a presentation that included three videos, all narrated by Jony Ive, the company's senior vice president of Design. The videos -- each presenting an overview of the material and manufacturing processes behind the aluminum, stainless steel, and gold Apple Watch -- have been studied by Greg Koenig, co-founder of Luma Labs and author of the blog Atomic Delights. Drawing on his industry experience, Koenig has described in layman's terms what goes into the construction of the Apple Watch, commenting that the process "could only have been created by a team looking to execute on a level far beyond what was necessary or what will be noticed." A lengthy but entirely worthwhile read, the full analysis is available here.