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Billionaire Boys Club Opens EU Flagship Store in London

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Billionaire Boys Club has opened the doors to a new flagship store in the heart of London’s Soho. Covering over 800 square feet and split over two levels, the new store picks up where the recent pop up “satellite store” in London left off, marking the brand’s first permanent space in the EU. It follows the New York store, which launched in 2007, and the more recent Japan store, which set up shop in 2012. The interior reflects the BBC brand language as engineered by world famous design agency Wonderwall, featuring the “Starfield” pattern that’s become synonymous with Billionaire Boys Club, along with the 1950s ice cream parlor aesthetic of ICECREAM. The store houses the Spring/Summer 2015 collections from both brands, as well as Billionaire Boys Club “LDN” t-shirts and caps, and new EU-exclusive merchandise from New York and Japan. Pharrell Williams product, including his adidas and COMME des GARÇONS collaborations, will also be available. Be sure to stop by if you’re in the area.

Billionaire Boys Club

36 Marshall Street | Map

Soho, London W1F 7EY