Shanghai Celebrates Nike Air Max Day

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It’s no surprise that the global reach of Nike Air Max Day extended to Shanghai, where sneaker culture is especially vibrant. The highlight of the day was this special installation at the Shanghai Exhibition Centre, where invited guests heard from luminaries and influencers who spoke about the history and cultural significance of the Air Max line. The centerpiece of the event was a giant Nike shoe box, featuring “100 stories of design, innovation and passion.” The translucent walls of the exhibition were lined with orderly rows of Air bubbles, containing iconic colorways and rare examples of various Air Max models. Check out a photo recap in the following pages.

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