An Inside Look at the Giant Air Max Zero Display at Nike Shanghai

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Shanghai went all in on Nike Air Max Day. The citywide celebration featured a special installation at the Shanghai Exhibition Centre — highlighted by a giant translucent Nike Air shoe box — along with an oversized Nike Air Max Zero display at the four-story Nike Huaihai Brand Experience Store. Visitors were not only able to purchase the latest addition to the Nike Air Max family, they could also avail themselves to an impromptu sneaker education courtesy of the Genealogy of Air Air Max exhibition. Iconic Air Max models were suspended in air within large glass capsules, below which were terminals offering the inside scoop on each shoe. Be sure to check it out if you’re in the area.

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